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Attorneys  

Brad D. Rose

Brad D. Rose joined Pryor Cashman in 1989 as a corporate, securities and intellectual property litigator and has been a partner at the firm since January 1997. For the past fifteen years, in addition to continuing to handle complex commercial and corporate litigations, Brad has specialized in the protection and enforcement of intellectual property rights in the nature of trademarks and copyrights. Brad is presently the Chairman of  the Intellectual Property Practice Group and is a member of the Executive Committee.  

Brad’s client roster includes media companies, recording artists, actors and athletes; fashion designers, apparel and beauty companies; as well as trademark licensors/licensees involved in a multitude of different consumer product and service businesses. 

Brad’s extensive expertise in formulating, implementing and executing trademark clearance, trademark prosecution, trademark licensing and overall brand protection strategies on a worldwide basis routinely involves:

• Worldwide trademark and copyright prosecutions
• Negotiating and drafting trademark licensing deals including product and service license agreements, celebrity endorsements, collaborations and joint ventures
• Civil and criminal prosecution of trademark infringers and counterfeiters
• Pursuing cybersquatters both in federal court and in ICANN arbitration proceedings
• Prosecuting and defending trademark and copyright infringement actions

Brad is routinely recognized in national publications as one of the top ten trademark attorneys in the United States.

For a representative sample of those clients for whom Brad regularly undertakes brand licensing, brand protection and/or trademark prosecution matters, please click here.

Brad is a 1985 graduate of Hostra University School of Law, where he was a member of the Law Review. He is AV Peer Review Rated, Martindale Hubbell’s highest peer recognition for ethical standards and legal ability.

Previous Positions

• Lord Day & Lord, Associate (1987-89)
• Kreindler & Relkin, Associate (1985-87)

Publications

• Co-author (with Howard Siegel and Melissa Tomkiel), FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, Pryor Cashman Legal Update (November 2009)
• Author, Taking Ownership of Company Interests, Royaltie$ (June 18, 2008)
• Author, Protecting IP Rights, Royaltie$ (May 27, 2008)
• Author, Changes In Legal Personnel, Royaltie$ (April 22, 2008)
• Author, Assessing Trademark Protection, Royaltie$ (March 7, 2008)

Speaking Engagements

• Speaker, Celebrity Branding/Licensing: Domestic and International Business and Legal Considerations, American Bar Association Entertainment & Sports Law Forum Annual Meeting, Las Vegas, Nevada (October 2010)
• Panelist, Fordham University School of Law panels on Entertainment, Intellectual Property and Brand Protection

Professional Affiliations

• New York State Bar Association

Distinctions

• Named as #3 Trademark Attorney in the U.S. by Trademark Insider (2009)
• Named as a “Super Lawyer” in the area of Intellectual Property by New York Super Lawyers – Metro Edition magazine (2008, 2009, 2010 and 2011 editions)
• Named as a “Super Lawyer” in the area of Intellectual Property by Super Lawyers – Corporate Counsel Edition magazine (2009-10 editions)
• Named by Legal 500 – Intellectual Property, Technology, Media & Telecoms US as being among the leading Intellectual Property lawyers in the United States (2007-08 editions)
• Named by Legal 500 – Litigation as being among the leading Intellectual Property lawyers in the United States (2007 edition)