Pryor Cashman Represents Lady Gaga In Backplane DealThe New York Times
As reported in The New York Times, Pryor Cashman client Lady Gaga has invested in The Backplane, Inc. The firm represented her in the transaction.
The Backplane is a new company based in Silicon Valley and co-founded by Troy Carter and Matthew Michelson. The Company is developing a website platform meant to power online communities around specific interests, like musicians and sports teams, and to integrate feeds from Facebook, Twitter and other sites. According to Carter, “Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level.”
Pryor Cashman Partners Brad D. Rose, Jeffrey Johnson and Rob DeBrauwere led the team which represented Lady Gaga in negotiating, drafting and closing the transaction.
To read the June 5, 2011 article in the New York Times Dealbook, please click here.