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Partner Jeffrey Johnson Speaks to Chicago Tribune About Changes to Groupon’s Privacy Policy

Chicago Tribune
July 11, 2011
Press Release and Media Coverage

Partner Jeffrey Johnson, a member of Pryor Cashman’s Intellectual Property Group, was interviewed by the Chicago Tribune for its July 11, 2011 article “Groupon changes privacy policy to collect, share more personal info.” The article discusses Groupon’s change of its privacy policies to allow it to collect more information as it offers more deals targeted to users based on their locations. On Sunday, July 10, 2011, the Chicago-based site announced the changes in an email to its 83 million subscribers.

When asked about the company’s change in policy, Johnson stated “Groupon's decision to email consumers about the changes and explain them in plain English is an attempt to ward off potential controversy. Past privacy changes on Facebook, for instance, have led some consumers to leave the site after the changes took them by surprise. I think this is driven as much if not more by public relations.”

To read the article, please click here