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Intellectual Property Partner Jennifer D. Silverman will be one of the speakers at “USPTO Boot Camp: Trademark Edition – Optimizing your strategy to maneuver effectively through the USPTO trademark application process.” The conference will take place on Wednesday, September 24, 2008 at the Hilton Alexandria Mark Center in Alexandria, VA.

Trademark attorneys face an increasingly demanding atmosphere when they shepherd a trademark application through the USPTO. Denials of trademark applications based on fraud, pressures of conducting cost effective trademark searches, and complexities of negotiating coexistence agreements with other trademark owners raise the stakes for the trademark bar. The benefits of knowing how to navigate the nuances of the USPTO are invaluable, but the consequences of ignorance could shatter the marketing, promotion, and legal plans invested in the trademark.

The USPTO Boot Camp: Trademark Edition will focus on the core issues facing attorneys in this vital area of trademark law. It is designed to strengthen the attendees’ awareness of the USPTO trademark application process and to refine their skills in dealing with trademark examiners.

In addition to Silverman, USPTO Commissioner for Trademarks, Lynne G. Beresford, TTAB Judge Albin F. Drost, and a distinguished faculty of top trademark attorneys will peel back the layers of the USPTO, deconstruct the complexities of the application process, and give you insights on:

• Choosing language for the trademark application that accurately describes the goods and services attached to the trademark
• Identifying the USPTO’s criteria for determining whether a trademark application is fraudulent
• Eliciting critical information about the unique aspects of the corporate culture and their impact on the use of the trademark in commerce
• Providing an effective response to a USPTO Office Action
• Classifying the considerations in pursuing action at the TTAB to protect trademark rights during and after the registration process
• Incorporating the use of the trademark into your search strategy
• Deciding the appropriateness of an audit to uncover potential sources of fraud 

To learn more about the conference or to register, please click here.