For many companies, licensing their intellectual property to others can generate substantial revenue and extend the reach of their brand and its assets. On the flip side, sometimes obtaining a license from another company can be critical to success. In both instances, there are myriad issues affecting the scope of the agreement, from timing to exclusivity to the allowable uses.

Pryor Cashman’s Licensing practice has been handling all aspects of licensing and brand development for decades. Whether we are counseling a startup software firm, a premier automobile manufacturer, a global fashion line or a world-famous music industry icon, Pryor Cashman maximizes our clients’ licensing potential. Our licensing attorneys are dealmakers adept at crafting and negotiating all types of agreements involving the protection and optimization of intellectual property worldwide.

What We Do

Pryor Cashman’s licensing attorneys routinely draft forward-thinking agreements for licensing transactions, including:

  • License agreements
  • Endorsements and promotional agreements
  • Technology transfer and strategic collaboration agreements
  • Co-marketing agreements
  • Confidentiality agreements
  • Joint research and development agreements
  • Representation and agent agreements
  • Reseller and distribution agreements
  • Copyright, trademark and patent license agreements
  • Joint venture agreements

In addition to our transactional work, our intellectual property litigation team has a proven track record in the prosecution of infringers and counterfeiters, particularly in the entertainment industry. We also manage large-scale international trademark vigilance programs for clients in a number of industries.

Putting a Price on Star Power

Our work for entertainment companies includes negotiating licensing agreements for everything from music compositions to book and film rights. We also work with entertainment luminaries such as Kanye West, Usher, Britney Spears and countless other celebrities, athletes, models, chefs and restaurateurs to monetize and capitalize on their name and likeness through branded merchandise and endorsement deals.

Our attorneys frequently work with celebrities seeking to extend their brand into new commercial arenas and enterprises, such as representing jewelry designer Neil Lane in an agreement to create a jewelry collection at Kay Jewelers, advising hip hop mogul Russell Simmons on launching a clothing line with Walmart, and negotiating a global licensing agreement for Mariah Carey to develop her own line of fragrance products with Elizabeth Arden.

From Tech Giants to Big Pharma

We represent a wide range of technology, digital media, biotech and pharmaceutical companies in complex licensing arrangements. For example, we negotiated a worldwide, nonexclusive license for a leading drug discovery and development company with a major pharmaceutical corporation. Our attorneys counseled Lady Gaga on her investment in a new website platform. We also represented a leading designer of mobile device management (MDM) enterprise software, negotiating license and reseller agreements for an application featured on Verizon mobile devices.

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