Understanding the FTC's Updated Guides for Digital Advertising
Robert J. deBrauwere, co-chair of the firm's Digital Media Practice, will speak at the Knowledge Congress’ webcast “Understanding the FTC's Updated Guides for Digital Advertising LIVE Webcast” on February 25, 2014.
With the issuance of “.com Disclosures: How to Make Effective Disclosures in Digital Advertising," The Federal Trade Commission is stepping up efforts to address consumer protection in digital advertising, adding a new dimension to compliance with FTC advertising disclosure requirements when conducting business through the technology like mobile apps, mobile websites, and social media.
The panel will discuss what companies, marketing executives and compliance officers involved in the digital advertising industry need to know about the proposed guidance, as well as the latest issues and best practices. Attendees will get the chance to join the live interaction with the speakers during the Q&A session.