Partner Robert deBrauwere, co-chair of Pryor Cashman's Digital Media Practice Group, spoke at The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series “Advertising Sweepstakes and Contests in Social Media."

The live webcast was beneficial for anyone interested in understanding the issues and learning best practices on advertising sweepstakes and contests using social media platforms. Attendees received new guidance rules explained by the most qualified advertising industry leaders and experts, and interacted directly with the panel during a robust Q&A session.

In his section, deBrauwere covered the following points:

• Whether disclosure of personal information and allowing tracking cookies and the like could possibly constitute consideration for sweepstakes entry in an era where personal and psychographic information are prized data for which companies are willing to pay handsomely;
• What methods and tools are available for proper rules and other disclosures when sponsoring micro blogging (Twitter, Pinterest) promotions; and
• How to ensure that you are not running afoul of the various platform rules for hosting promotions via their channels.