On October 28, Pryor Cashman associate Ryan S. Klarberg presented "Don't Post That: Best Business Practices for Influencer Campaigns on Social Media," at the New York State Bar Association's 9th Corporate Counsel Institute: Best Practices – Hot Topics.

As brand and social media influencers continue to grow in popularity, limits around disclosure and transparency continue to muddy the waters of what is and is not permitted in New York and around the country. From infringement and copyright issues to developing the right policies and training, this interactive presentation uncovered best practices for businesses with respect to their digital marketing campaigns, and enabled participants to move forward more confidently as they seek differentiation in an increasingly digital marketplace.

The day-long event also covered topics such as compliance, ethics, cybersecurity, labor, and diversity issues, with other speakers including Attorney General Letitia James, and General Counsel for LVMH Moet Hennessy Louis Vuitton, The New York Times, ConEd, AIG, NASDAQ, and BlackRock.