What can we learn from professionals in parallel industries who are providing unique value to their organizations across disciplines? Hear from experts from public relations, data science consulting, and major accounting firms on how they approach communications, lead generation, and the use of data and technology—and where they see opportunities for law firms to experiment and take their firms to the next level. Each panelist brings their own experience from sectors outside of legal, along with experience working with legal marketing professionals and law firms. They will offer unique insights bridging potential gaps in the areas where law firms may be able to further evolve to meet the ever-changing demands of a hyper-competitive landscape. Attendees will not only be exposed to suggestions from outside the law firm “bubble”, but also will be armed with realistic and constructive tactics they can experiment within their own firms.