Pryor Cashman Client Thalía Inks Partnership Deal with Authentic Brands Group
Platinum-selling recording artist and “Queen of Latin Pop,” Thalía Sodi – known professionally as “Thalía” – has signed a strategic partnership deal with Authentic Brands Group (“ABG”) as part of an effort to advance the global expansion of her highly popular apparel and accessories brand.
ABG – which owns and manages the portfolios of many of the world’s most successful global brands – projects that within the next five years, Thalía’s could be “the next $1 billion brand.”
Under the 50/50 partnership agreement, ABG will own and manage Thalía’s intellectual property, along with certain aspects of her live career, while Sony will continue to handle her music.
Already the #1-selling private label brand in Macy’s U.S. stores, Thalía expects the partnership with ABG will further the extension of her brand into new categories – including fragrance, home, watches and eyewear – as well as the international market. Currently, the Thalía brand generates nearly $250 million in retail sales, and is available exclusively at Macy’s in the U.S. and a limited number of outlets in Mexico.
The Pryor Cashman Team
Representing Thalía in this partnership deal were Pryor Cashman partners Brad D. Rose – Chair of the firm’s Intellectual Property and Celebrity Branding Groups, Eli B. Nathanson, Michael Dunworth and Corporate Co-Chair John J. Crowe. Corporate Associate Cory Lamonica also assisted on this matter.
