Pryor Cashman litigation partner William Charron appeared on CNBC's Power Lunch on April 25, 2007 with host Carl Quintanilla to discuss the false advertising lawsuit by artificial sweetener maker Equal against Splenda pending in a Philadelphia federal court.

Charron argued on behalf of Equal that Splenda's advertising campaign:  "Made from sugar, so it tastes like sugar," is both literally false as a scientific matter and also impliedly false as a linguistic matter. Arguing for Splenda was Barry Werbin.