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Can Retail Store Designs be Protected as Trade Dress or 3D Marks?
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Partner Teresa Lee, a member of Pryor Cashman's Intellectual Property Group, has co-written an article entitled "Can Retail Store Designs be Protected as Trade Dress or 3D Marks?." The article was published in the August/September 2013 edition of World Trademark Review.
In the article, Lee discusses how Apple Inc. procured trade dress protection for the interior lay out of its stores and Europe's reaction to the development.
To read the article, please click here.
