International

Counsel Jamice Oxley will join a panel during the Interlaw 2021 Virtual Annual Global Meeting. The theme of this year's meeting is Forward to Better: Blueprint for Business in a Changed World. Oxley's panel is titled Tik Tok… Time for Regulatory Intervention on Influencer Marketing?: 

Influencer marketing is an established way of promoting goods and services, with Instagram, YouTube and Tik Tok superstars an increasingly important vehicle for reaching consumers – the potential to ‘go viral’ being the icing on the cake.

Now a staple feature of international marketing campaigns, the advertising world would be inconceivable without it. However, there are still legal risks and imponderables for entrepreneurs, influencers, and marketing agencies, whose violations of the law can lead to warnings, fines, or even claims for damages. When it comes to influencer marketing, different legal frameworks apply across the globe, but, as a relatively new phenomenon, there are myriad grey areas. Even in the same jurisdiction, the proper treatment of influencer marketing still remains difficult. The courts disagree on many essential issues and will have some work to do in the coming years to develop uniform lines. It is also conceivable that legislators will intervene in a regulatory manner to close existing loopholes. In this session, we will explore the current challenges facing businesses who rely on the power of the influencer.

PANELISTS AND SPEAKERS INCLUDE:

Thomas Hertl, Arnecke Sibeth Dabelstein, Germany;

Jamice Oxley, Pryor Cashman, USA.

Roberto Jacchia, De Berti Jacchia Franchini Forlani, Italy;

Barbare Sainzand Sofía Martínez-Almeida Alejos-Pita, Gómez-Acebo & Pombo, Spain;

Peter Dernbach, Winkler Partners, Taiwan.