Labor + Employment

Pryor Cashman represented Brite Media Group LLC and its wholly-owned subsidiary, BriteSigns LLC d/b/a “GSA Media”, in the sale its gas station “pump top” advertising business to a wholly-owned subsidiary of AllOver Media, Inc. The transaction closed on July 17, 2012.

Brite Media Group LLC, a Delaware limited liability company, is a leading out-of-home media company that provides brands opportunities to reach advertisers through exclusive media networks, digital out-of-home networks and a full service experiential promotions agency.

Brite Media Group was represented in the transaction by Partner John J. Crowe and associate Lloyd N. Steele, both members of Pryor Cashman’s Corporate Group, with the assistance of Partner Michael Dunworth.