Pryor Cashman Partner Dyan Finguerra-DuCharme, Co-Chair of the Trademark Group and a member of the Intellectual Property, Litigation, and Media + Entertainment Groups, was quoted in a Law360 article about “opportunistic applicants” for trademarks.

“‘Juneteenth’ Ice Cream Stirs Up Familiar Trademark Debate” frames the issue around a recent instance of Walmart promoting and then withdrawing a Juneteenth-themed ice cream; Juneteenth officially became a federal holiday in the U.S. in 2021.

Dyan notes that newly popular terms are often trademark targets:

“The Trademark Office is always the home for opportunist applicants trying to capitalize on a term that has immediately become part of the zeitgeist,” Dyan Finguerra-Ducharme of Pryor Cashman LLP said, recalling the “flock of applicants” who had filed for the term “Covfefe” after then-President Donald Trump accidentally tweeted the word in 2017.

Read the full article using the link below.