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Mike Mellor Interviewed About Using Social Media Channels to Amplify Messaging to Prospects

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Pryor Cashman’s Mike Mellor, Director of Marketing, was interviewed by Street Fight for its March 29, 2016 article, "Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects.”

“Pryor Cashman’s “consistent and deliberate” social media strategy involves a comprehensive process for distributing news items, posting events, and listening to influencers online. Mellor and his team are strategic in how they decide which items should be shared, how they should be shared, and on what channels.

The efforts appear to be paying off. Pryor Cashman’s following on LinkedIn is growing by 1.7% each month, or more than 20% annually. Twitter impressions are up roughly 50% in two months, with a 10% gain of followers in three months."