In early August, “Top of Mind” – the legal blog covering “tech-minded topics” – traveled to Pryor Cashman’s New York office to interview litigation partner, Philip Hoffman, and members of the firm’s marketing team for its inaugural feature.

The blog’s first installment, which launched on September 12^th, examines several of the firm’s core marketing initiatives, including how it uses social media to perpetuate its unique position in the marketplace; its strategy for engaging existing and potential employees; and how attorneys are harnessing new technologies to transform their practices.  

Underscoring the essence of Pryor Cashman's marketing mission, Michael Mellor, Head of Marketing, explained:

“Doing the homework to understand what people are responding to is really important to us – making sure there’s social listening imbedded within what we’re doing, having a human voice, asking questions like 'what’s driving engagement?', doing A/B testing…and also realizing where our company sits as a law firm.”

To read the full interview, please click here.