Pryor Cashman attorneys Jeffrey Johnson, Dyan Finguerra-DuCharme, and Andy Goldwasser co-wrote “Cannabis Brand Protection” for Bloomberg Law.

In the article, Jeff, Dyan, and Andy note that because “[f]ederal registration of trademarks is unavailable to a cannabis business… [a] well thought-out, carefully executed brand development and protection plan can be a meaningful substitute for federal registration[,]” particularly for multi-state operators.

The full article, which is “an exploration of strategies that cannabis businesses can use to establish a brand identity that can be effectively protected today, and that might be used to build a cannabis brand that is protected at the federal level if and when cannabis is legalized,” is available using the link above.