On Monday, June 6, Partner Todd E. Soloway, co-chair of Pryor Cashman's Litigation Group, Head of the Hotel + Hospitality Group and Real Estate Litigation practice, will join the 44th Annual NYU International Hospitality Industry Investment Conference to moderate the panel, "Owners, Managers, Franchisors and Franchisees: The Dynamics of Power."

The extraordinary events of the past two years resulted in extraordinary measures that required extraordinary cooperation among owners/investors on the one hand, and their managers/franchisors on the other hand. A new reality with new challenges persists, even as we adapt to living with COVID. Are brands more willing to franchise now than before, due to the support and infrastructure levels required? Will owners and operators have to implement new and different operating paradigms to meet brand standards with fewer staff? Or is it the brands who need to rethink the paradigm? How will brands and owners navigate materials shortages and high costs in the face of required PIP deadlines and other capital expenditures? How will management and franchise agreements morph – if at all – to accommodate the new normal?

These expert panelists will share their observations and some of the big learnings they are bringing into the post-COVID world:

Bill Fortier
Senior Vice President, Development Americas, Hilton

Daniel Lesser
Co-Founder, President and Chief Executive Officer, LW Hospitality Advisors

Greg O'Stean
Chief Development Officer, Aimbridge Hospitality

Brian Quinn
Chief Development Officer, Sonesta

Mark Purcell
Senior Vice President, Development, Accor

For more information or to register, click here.