Media + Entertainment

Pryor Cashman client WHP Global, owners of the Toys “R” Us franchise, is launching a reality competition series titled Toys “R” Us Family Faceoff, produced in collaboration with Fox Alternative Entertainment and Known Originals, the company behind Netflix's Jeen Yuhs: A Kanye Trilogy and Amazon's McDonald's All-American Games.

The show will feature families competing in a larger-than-life toy store with nostalgic and trending toys, aiming to combine family-friendly fun with brand-inspired entertainment.

Pryor Cashman Partners Simon Pulman and Brad D. Rose provided legal counsel to WHP Global about the deal.

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