Counsel Jamice Oxley discussed ViacomCBS' renewed streaming efforts with the Los Angeles Business Journal. Oxley declared the appointment of Tom Ryan, the co-founder of the multimillion-dollar Pluto TV streaming service, signals that ViacomCBS “is officially joining the race for consumer attention.”

According to the Los Angeles Business Journal:

The appointment of Ryan, the plan to transform CBS All Access into Paramount Plus and the creation of ViacomCBS Streaming, according to Oxley, are “three bold moves that signal ViacomCBS’ strong desire for a piece of the billion dollar global streaming market that Netflix has invested in and dominated over the past 10 years.”

Added Oxley, who is based in Pryor Cashman’s Century City office, “The success of ViacomCBS’ streaming strategy will hinge upon how quickly they can leverage their existing intellectual property assets across all business units and attract ever-changing consumers to its new platform.”

The Los Angeles Business Journal article titled "Pluto's Ryan to Lead Streaming Efforts for ViacomCBS" is available to read in full online or on page 4 of this week’s print edition.