Pryor Cashman Partner Briana Hill, co-chair of the Media + Entertainment and Film, TV + Podcast Groups, spoke with Business Insider about how the success of Barbie and Taylor Swift’s The Eras Tour movie is encouraging  studios to consider the upside of projects oriented toward an engaged female audience.

In “Girlhood is the biggest winner at the box office this year,” Briana outlined the ways studios tend to react to a hit like Barbie or The Eras Tour:

“One is kind of the ‘Let’s rush and try to replicate it,’” Hill said, adding that smart executives know that “Barbie” performed beyond expectations. “I think overall it does give a certain kind of permission or incentive to maybe be a little more daring.”

“What I keep hearing from executives across every vertical in entertainment is it’s a time of a lot of change. And I think people are more open right now, in general, to exploring different ways of doing things. In some cases that might look more like independent film strategy,” Hill added, referencing Swift and Beyoncé sidestepping studios to release their concert films.

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