We represent some of the world’s biggest digital influencers and content creators, offering comprehensive legal and business affairs services to our clients, with experience in intellectual property, branding, licensing, entertainment, tax, employment, litigation, and immigration matters.

Our elite service offering is provided at a lower cost than most other top-tier law firms — establishing us as the go-to lawyers for the world’s biggest online stars and brands.

Offering a Deep Understanding of Digital Platforms and Social Media

From TikTok to Twitch to Instagram, we work with influencers and creators to navigate the unique and varied challenges they face across digital platforms. We also help them to maximize the potential of these platforms and grow their brands — using our intricate understanding of how platforms work and the opportunities for promotion and monetization within the digital marketplace. We have experience assisting influencers and creators to develop their careers and businesses beyond social media, while simultaneously protecting their valuable brands and intellectual property. Additionally, we are deeply engaged in the gaming ecosystem, and are ideally positioned to assist clients with capturing opportunities on emerging platforms such as Roblox, Minecraft, and Fortnite.

Our Services

Our ultimate goal is to guide our clients on their professional journeys, as they grow from individual creators and influencers to flourishing businesses and media companies. Our broad range of services cover:

  • Sponsorship, endorsement, branding, and merchandising agreements;
  • Trademark, copyright, and patent applications, registrations, and enforcement;
  • Film, television, podcast, and video game agreements, ranging from performer agreements to co-production deals;
  • Employment and contractor agreements;
  • Corporate formation, structuring, agreements, and disputes;
  • Rights of privacy, publicity, and defamation issues; and
  • Social media advertising (including FTC), privacy, and online promotion (e.g., sweepstakes, contests) issues.

Our lawyer teams work seamlessly with the firm’s leading Corporate and Tax Groups to help influencers, content creators, and celebrities to navigate complex issues relating to company formation, structuring, and operation, along with the tax consequences of their operations and deals. With talent in demand around the world, our stellar Immigration Group assists international influencers, creators, and celebrities in obtaining the necessary visas and work authorizations.

Pryor Cashman’s close ties with executives throughout the major studios, streaming services, video game publishers, music companies, and publishing companies enable us to identify new business opportunities for our clients and introduce them to potential funding sources.