Pryor Cashman Longtime Client Lenwich Merges with Pacific General
Pryor Cashman advised its longtime client, Lenwich, an iconic sandwich chain based in New York City, on its merger with Pacific General, a cross-border specialist firm operating in South Korea, the United States, and Saudi Arabia. The deal, in which Pacific General acquired a majority ownership stake in Lenwich, is part of Lenwich’s efforts to expand its sandwich brand internationally.
Lenwich, a popular sandwich chain in New York City, was founded in 1989 by Chairman and Chief Executive Officer Sei Hoon "Lenny" Chu. Originally known as Lenny’s, the deli quickly gained a reputation for its high-quality ingredients and everything made to order, leading to its expansion across Manhattan. In 2016, the company rebranded as Lenwich, combining "Lenny’s" with its signature sandwich style. In April 2022, Lenwich opened several locations in Seoul, South Korea.
Pacific General is a New York-based investment firm with offices in New York, Seoul, and Riyadh, specializing in private equity and alternative investments. The firm focuses on originating, structuring, and investing in transactions, leveraging its cross-border expertise and network to create value.
Since 1993, Lenwich has been represented by Pryor Cashman, with leadership from Partner Ronald B. Kremnitzer, Co-Chair of the firm’s Restaurant, Food + Beverage Group. Lenwich was also represented in this deal by attorneys John Crowe, Francesca N. Djerejian, Taylor Weinstein, Chris Mellevold, and Matthew O. Young, with assistance from David Akst, Roger J. McLaughlin, and Bianka Valbrun.
Learn more about the deal using the link below.
